There are many things we all share with the women in our family: from genetics to a pumpkin pie recipe, and everything in between. It’s true what they say, age is just a number. No matter your age, one of the things we can always relate to as women is [drumroll]…. makeup! Whether you’re using it to cover blemishes (we all have our days), to enhance your natural beauty, or simply because it’s “fun” to apply — it should coincide with “taking care of your skin.” With the harmful effects of chemicals found in most cosmetics, we’ve made it our mission to create high-performing cosmetics that aren’t only made from the cleanest ingredients on earth (100% organic, 100% NON-toxic), but that also treat your skin with the naturally occurring benefits in each of our ingredients.
You deserve to look good, and feel good at every age. So, here are a few suggestions for your beautiful-self:
By your 20s, you’ve probably experimented a lot with different beauty looks to fit every Fall occasion. A bold smoky eye is no exception, and quite frankly, it’s the trendy seasonal choice for an evening out. Depending on the color of your eyes, we have a variety of shadows that will accentuate it perfectly, giving you that dreamy “I have arrived” look. Pair your sultry eye with a muted [hydrated] lip for balance, like our new Berry Mauvelous Tinted Lip Serum and you're officially a show-stopper. [PS: if you’d like to know which eyeshadow(s) compliment your eye color best, visit our Instagram page and send us a DM. We’d be happy to hear from you!]
(Not So) Dirty 30s
By your 30s, you’ve probably expected to have a versatile collection of products that you can easily transition from day to night. Give yourself the “office-friendly cat-eye” that easily turns night-life ready with a more dramatic look (or with some eyeshadow blending). Our super pigmented Lipstick will add some punch to your pout while keeping them healthy and hydrated all day long. How? Our lipsticks contain mango, cocoa, and cupuacu butter, that’ll keep your lips looking lush for hours. Aside from our signature lipsticks, our Fall Collection is *buzzing* so get ready to FALL in love when you try them out.
By your 40s, your go-to Fall look will be clean and refined. Unless you still have that diva in you that you like to express through your makeup, then you go girl! Naturally, as you age, your skin will seem drier and the texture may change from smooth like a babies bum to a little rough (from years of being a non-stop warrior woman). A great way to combat signs of premature aging is a solid skincare regimen, which is also key for flawless makeup application. Save time by using skin nourishing products that are both healthy and clean! Ok, shameless plug - our foundation is INCREDIBLE. It’s like the “jill-of-all-trades” giving you the coverage and hydration you want & need. Pair this luscious coverage with some bold mascara, a soft eyeshadow for evening, and our Fall Lipstick in either Black Cherry or Blushing Bride — and Voila! You’re ready to go.
The Golden Years
By your golden years, your Fall look will be classic! Once again, age is just a number. If you’re still rocking the bold smokey-eye, or colorful shadows — you go for it and be confident! As you age, you may develop a love affair for concealer and foundation to correct imperfections or dark eye circles (we’ve got you covered). In addition to getting that hydrating coverage your skin deserves, give your cheeks a pop of color to brighten your look (day or night)! Enhance your eyes with your favorite go-to eyeshadow (by now you probably have a favorite, if you don’t - send us an email, or message us on social media and we’d be happy to help you!) Last but certainly not least, bring your lips to life with either the muted-toned (Berry Marvelous Tinted Lip Serum or Blushing Bride Lipstick) or a more bold look - depending on your mood - with Rock n’ Roll Tinted Lip Serum or Black Cherry Lipstick). The choice is yours, but you can’t go wrong - because look at you - you’re beautiful no matter what!